Done Watching American Idol?... Feel like drinking a Coke?

Although most business people are fully aware of product placement as an effective tool to (subliminally) market to customers, most people dont actually know the statistics of how common it really is...

Bill Carter wrote in a NYTimes article:
" Searching for ways to thwart any trend toward skipping commercials on programs recorded on personal video recorders like TiVo, the networks are increasingly integrating their sponsors and their products into the shows themselves, rather than limiting their presence to commercials. Ford Motor and Coca-Cola, for example, are two of the advertisers that have paid millions of dollars to have their logos prominently displayed during episodes of "American Idol."


Heres some stats on the product placement market:

Global paid product placement grew 37.2% to $3.36 billion in 2006 and is forecast to grow 30.3% to $4.38 billion in 2007 according to PQ Media. The growth is attributed to relaxed European regulations, emerging Asian markets and shifting American models.

The US is the largest global market for product placement, accounting for 66% of spending but it predicted that this will decelerate over the next four years. Europe and Asia placement markets are expected to accelerate as legal restraints are lifted and global brand marketers move to capitalise on emerging opportunities in these regions. (We believe South Africa will follow this trend as well.)

TV placements remain the dominant choice of brand marketers, accounting for 71.4% of global spending in 2006 at $2.40 billion, with projected growth of 33.9% in 2007. Film placements comprised 26.4%, or $885.1 million, of global spending in 2006 with forecasted growth of 20.5% this year, driven by more cross-promotional packages linking movie placements to ad spots, websites and point-of-purchase displays, as well as virtual embedding for local targeting. Placements in other media account for only 2% of total spending but growth will exceed 30% over the next several years due to increased demand for videogame and online placements aimed at the elusive 18- to 34-year-old demographic.

The Americas will continue as the largest and fastest-growing region for paid product placement in 2007, with projected spend of $3.79 billion and growth of 31.2%, followed by Asia and Europe. The US will remain the world's largest market for product placement in 2007 with spending of $2.90 billion, followed by Brazil, Mexico, Australia, and Japan. China will be the world's fastest-growing product placement market in 2007 with spending growth of 34.5%, trailed by the U.S., Italy, India and Canada.